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[Women Today Weekly] The intangible cultural heritage fashion design exhibition entered into Changsha! Female Professor of Hunan declassified "soft gold" of textile fabric

2019-02-25 08:42:16

On Jun. 15, more than 300 sets of gambiered Guangdong gauze costumes created by the design team led by Jin Hui, one of China's top ten fashion designers and Professor of School of Art of South China Agricultural University appeared in School of Design Art of HNUC, which opened the journey in Changsha of exhibition tour for the 2017 Propagation, Exchange and Promotion Funded Project of China National Arts Fund - "'Break the Cocoon into A Butterfly' Fashionable Gambiered Guangdong Gauze Works Exhibition". Professor Jin Hui was born in Changde, Hunan Province. She feels particularly cordial during the itinerant exhibition in Hunan.

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The theme of the exhibition - "Break the Cocoon into A Butterfly" originated from the 2017 Propagation, Exchange and Promotion Funded Project of China National Arts Fund successfully applied by the South China Agricultural University, the People's Government of Lanhe Town and Hometown of Gambiered Gauze Cultural Development Co., Ltd. The exhibition tour includes opening ceremony, seminar, dynamic exhibition and static exhibition. Among them, the static exhibition lasts for 7 days, which includes the historical and cultural exhibition, production process, cloth exhibition and fashionable & creative exhibition of gambiered Guangdong gauze. During the exhibition, people can directly contact and experience the cloth, clothing and culture of gambiered Guangdong gauze. This exhibition can promote more people to understand and love the gambiered Guangdong gauze, making the gambiered Guangdong gauze integrate into the public life.

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This clothing works are made from the gambiered Guangdong gauze - unique "national intangible cultural heritage" of the Pearl River Delta in Guangdong Province, and completed by cooperation of South China Agricultural University and Lanhe Town, Nansha District, Guangzhou City (one of the main producing areas of the gambiered Guangdong gauze). As early as Nov. 2015, People's Government of Lanhe Town signed a strategic cooperation framework agreement with South China Agricultural University to build Gambiered Guangdong Gauze (intangible cultural heritage) Cultural Town. In 2016, the design team led by Professor Jin Hui, designed and developed more than 300 gambiered Guangdong gauze works of "sunshine", "earth", "river" and "cocoon-break" series by relying on the powerful innovative design team, and participated in 14 well-known exhibitions at home and abroad. Among them, gambiered Guangdong gauze works received high attention and praise from all walks of life at the press conference of Mercedes-Benz China International Fashion Week (2017 Spring and Summer Series).

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It is understood that gambiered Guangdong gauze is a unique silk fabric woven by pure natural handmade dyeing and finishing techniques in Guangdong, which has such qualities as stiff and smooth texture, health care, deodorization and quick-drying, as well as luxurious temperament, etc., and it is known as "soft gold" in textile fabrics. However, the defects of single color, dark color and high price limit the application of gambiered Guangdong gauze in clothing. Due to the advantages and disadvantages of gambiered Guangdong gauze, the designer team boldly tried to use the design concepts such as "intangible cultural heritage + fashion", "intangible cultural heritage + intangible cultural heritage", "intangible cultural heritage + culture", etc. during the production, and created themes such as time width, underwater sound ladder, Chinese Eaglewood, elegance, ancient rhyme and new song, sunshine, earth and break the cocoon into a butterfly. It promotes the collision between the gambiered Guangdong gauze and the latest popular elements, intangible cultural heritage elements and traditional cultural elements, and endows the gambiered Guangdong gauze clothing with fashionable visual effect and new characteristics of urban life.

Liu Ling, Director of Science and Technology Department of South China Agricultural University, the organizer of the event, said that South China Agricultural University is a century-old school with a long history and cultural accumulation, attaching great importance to the inheritance and innovation of traditional culture. For a long time, located in Lingnan area, the university has cooperated with local governments, research institutions and enterprises to carry out the arrangement, excavation, integration and innovative design of intangible cultural heritage, to promote intangible cultural heritage to go out of museums and integrate into public life, thus taking it on a new look and burst a new life in the new era. Director Liu continued to introduce that the main clothing innovative team in the promotion exhibition came from the "Gambiered Guangdong Gauze" Cultural Research Center of South China Agricultural University. Its powerful innovative design team has undertaken the official uniform design of Guangzhou Asian Games, APEC national Leaders' clothing design, China National Arts Fund and other projects, and has represented the Guangzhou Municipal Government to Milan to participate in the "Guangzhou, China-Milan, Italy" Traditional Culture Exchange, and participated in "Mercedes-Benz" China International Fashion Week and other well-known clothing exhibitions at home and abroad. A series of clothing works released at this time is another breakthrough and outbreak accumulated by the Research Center for a long time. Director Liu also said that the university will continue to attach importance to and support the research on gambiered Guangdong gauze clothing culture.

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