中文版|English Version

The First “Shangyuanhong” Marketing Competition Drops the Curtain

2018-09-28 09:48:33

The first “Shangyuanhong” Marketing Competition and Award Ceremony was held in Elite Conference Hall in the evening of Jun. 5. Zhang Guihua, the dean of Beijin College, Chen Weidong, the Secretary of Party Committee and Cao Junwei, the leader of Management Group of College of Business Administration served as guests during final match. Yin Mingxin, the Deputy Secretary General of Changsha Alumni Association, Tang Yue, the Office Director of Shangyuanhong Project Group, Xu Shu, the Assistant Dean of College of Business Administration and Dr. Xu Xunmei acted as the contest judges.

This competition was divided into “marketing creative planning” and “product practice sales”. During first link, all teams expressed their opinions zealously, made plan for the future development of “Shangyuanhong” project from different perspectives and put forward novel marketing plans. In terms of “product marketing”, these teams were requested to accumulate sales integral of red wine within stipulated period. In general, competitors needed to give their subjective initiative into full play until marketing plan was perfectly combined with sales.

After the cut-throat competition, “Feizhai Team” and “Dream Team” won the “Most Practical Planning Reward” and “Most Creative Planning Reward” respectively with their long-term strategy, accurate evaluation of future development risks and excellent teamwork. The “Dream Achieving Team” and “You and Yuanlai Wine Team” won second and third Prize of Practical Marketing respectively. (Zuo Fen, He Yan). 

Quick access
二维码 二维码
Quick Navigation