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“Hunan Key Laboratory of New Retail Virtual Reality Technology” Approved and Established in Our University

2017-12-15 10:28:27

On September 18, the “Hunan Key Laboratory of New Retail Virtual Reality Technology” filed by our university was approved by the official document of Hunan Science and Technology Office. “Hunan Key Laboratory of New Retail Virtual Reality Technology” is the second provincial key laboratory of our university after “Mobile Commerce Smart Key Laboratory of Hunan”. This successful project has enabled our university to meet the hard regulations that there are at least 2 provincial-level key laboratories (including provincial-level) among the regulations of “University Improvement”, which means that the “three improvements” construction of our university steps forward again.

According to the spirits of “Notice on the Approval of Hunan Scientific and Technological Innovation Platform, Special Key Laboratory for Talents and Engineering Technology Research Center in 2017”, Hunan Key Laboratory of New Retail Virtual Reality Technology experienced the procedures of recommendation declaration, formal review, expert review, site inspection, meeting approval and approval. Professor Chen Xiaohong of our university is the chief expert of the key laboratory, and Professor Yu Shaoqian is the director of the laboratory.

The key laboratory aims at the current economic development and academic front, actively grasps the overall development trend of the global new retailing form, takes development of New Retail Business Model and the analysis of user’s consumption behavior mechanism as orientation, take virtual reality technology, artificial intelligence, big data analysis, Internet of things and research of cloud computing technology and methods as the breakthrough, takes the interactive consumption scene holographic simulation and the smart business application as a carrier, carries out user behavior perception, information processing, panoramic simulation and business intelligence decision theory, technical method and application research.

The laboratory integrates the school resources, relies on the large data and the Internet innovation research, the talent resources of School of Computer and Information Engineering, carries out the basic application research of the virtual reality technology-based user behavior perception and analysis, the multi-source heterogeneous information fusion and modeling, the real-time interactive scene simulation, the VR intelligent processing technology in new retail business environment, solves the management and technical problems in social and economic aspects, strives to develop the characteristics in terms of the virtual reality technology-based user behavior perception and analysis, the multi-source heterogeneous information fusion and modeling, the real-time interactive scene simulation, the VR intelligent processing technology and makes efforts to construct a leading domestic and provincial key laboratory. (Text/Office of Academic Research)


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