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112th “Lushan Alumni and Entrepreneur Forum” Forecast of Hunan University of Commerce

2019-02-22 15:27:52

Theme: Practical Marketing and Brand Management

Lecturer: Huang Wenxue, Yang Yi

Time: 19:00, November 21st, 2018

Place: N101 Multi-media Room on Lingnan Campus

Organized by: Design & Art Institute

Brief introduction of lecturer:

Huang Wenxue, graduated from class 9911 of advertising design major, Hunan University of Commerce, all-round champion and runner-up in pentathlon, served as director of Faculty Department of Association when in university. Currently he is the expert in practical marketing, senior lecturer of Huaqi Business School, member of Hunan Provincial Revolutionary Committee, enterprise tutor of Department of Humanities and Social Affairs, senior lecturer of the mobile marketing division of the Ministry of Industry and Information Technology of China, general manager of Hunan Huishang Tongying Network Technology Co., Ltd., and Chief Consultant of Hunan Chengzhang Brand Marketing Planning Co., Ltd. He has served for the Pangge Betelnut, Qingshan Village Specialty Chain, Zhuyaa Ecological Bamboo Spinning, Daoran Tea Industry, Jiahao Food, Baiguoyuan Chain, Cosmo Lady Chain, Piano Cabinet, Wenguang Group Brand Strategy Planning, Brearley Brand Planning, Greenland Group Real Estate, Techwell Technology, Aratek Biotechnology, Colorful and other domestic and foreign brands.

Yang Yi, graduated from class 9901 of art design major, Hunan University of Commerce, served as the monitor, captain of national flag group, and captain of faculty’s basketball team when in university. He is currently the co-founder and CCO of Hunan Shancheng Culture Media and dean and Youchuang Brand Management College. Being a crossover planner for 15 years, with extensive experience in retail and luxury industries, he specializes in brand image and content packaging and has served for the ChinaHR.Com, Belgium Derain Diamond Jewelry, Lao Feng Xiang Silver, Sundance Men’s Clothing and other domestic and foreign high-end brands.


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