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72nd Speech Forecast of Lushan Lecture Hall: New Era, New Economics and New Marketing: Study on Customization

2018-09-28 09:51:23

Issuing time: 2018-04-25 08:30:00  Clicks:

Speech topic: New Era, New Economics and New Marketing: Study on Customization

Lecturer: Wang Yonggui

Time: 15:00p.m, Apr. 27, 2018 (Friday)

Address: F201 Third Classroom Building (Lezhi Building)

Brief introduction of lecturer: Wang Yonggui is a national outstanding youth, specially-invited professor of Yangtze River Scholar of Ministry of Education, a leading talent of “Ten Thousand Talents Program”, the division chief of Scientific Research Department of University of International Business and Economics, the dean of International Business College, doctoral supervisor and academic leader; cultural expert and talent of “four batches”, national candidate of New Century Talents Project, young and middle-aged expert with outstanding contributions for state, an expert who enjoys the special allowance of State Council, chief expert of National Social Science Fund Project, new century talent of Ministry of Education, winner of Huo Ying Tung Youth Fund, famous teacher in Beijing and a candidate of “Hundred Talent Program” held by Social Science Theory Talents; the director of SMEI China Branch, vice president of Chinese Institute of Business Administration, vice chairman of Marketing Professional Committee of Chinese Research Council of Modern Management, the editor of Journal of Marketing Science, the dean of most transformative business college and famous teacher of China’s Top 10 Most Popular Business College; the director of Business School & International Research Center of Service Marketing and Management and Corporate Reputation Research Center, Fulbright Fellow of Kellogg School of Management and a scholar introduced in 2014-2016. His books are deemed as the national planning textbook during “11th Five-year Plan” and “12th Five-year Plan” of Regular Higher Education, namely, Service Marketing, Customer Relations Management and Marketing Management. He gives the open high-quality course of Ministry of Education, namely, “Power of Service” and translates more than 20 classic books and textbooks, such as, Father of Modern Marketing--- Philip kotler, Master in Management---Peter Druker and Barnard, writes over 10 textbooks, publishes nearly 100 scientific research and teaching papers in the domestic and foreign top-class journals, such as, Journal of Marketing, Journal of Operations Management, Journal of Management and Management World. What’s more, he has won the excellent achievement prize of scientific research in higher education institutions from Ministry of Education for three consecutive years and provincial teaching achievements rewards for many times. 


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